PART A
Answer all questions by highlighting in colour the correct answer.
1. Marketing cost is the cost involved in the marketing and will not directlyinfluence the profit or losses suffered by sellers. T F
2. Depreciation can be consider as the marketing costs when evaluating the costsof food marketing.T F
3. Marketing margin is the portion of the consumer's food money that goes tofood marketing firms.T F
4. Operational efficiency refers to the situation where the costs of marketingare reduced and will affect the output.T F
5. Total cost of marketing is the total cost involved in the marketing process ofthe producer, processor and middlemen.T F
6. Price discrimination is situation whereby the seller charges different pricesto different customers for the similar product.T F
7. At its foundation in 1969, MARDEC's first task was to improve the quality ofthe rubber produced by Malaysia's smallholders, and to reorganize itsmarketing.T F
8. Malaysia External Trade Development Corporation (MATRADE), wasestablished in March 1993 as a statutory agency under the Ministry ofAgriculture.T F
9. The Malaysian Palm Oil Board (MPOB) is the premier government agencythat is responsible for promoting, developing and advancing the country'spalm oil industry.T F
10. One of the major issues and problems of farmer's marketing which justifygovernment intervention or involvement in agriculture is food security.T F
11. The Road Transportation Department provides insightful agriculturaltransportation information and analysis to help move agricultural productsto market.T F
12. Commodities exchange is the situation where the commodities are bought or.sold in specified contract unit amounts for present or future delivery.T F
13. The KLCE provides a market-place for trading in several types of commoditycurrent contracts.T F
14. Physical market is a place where buying and selling of commodities andprice of the commodities has been accepted and consulted between theparties.T F
15. Future market is a place where buying and selling a contract and price of thecommodities has been consulted.T F
16. Commodity exchange specializes in the buying and selling of agriculturalgoods precious metals or foreign currencies.T F
17. Spot market is the purchase and sale of commodities for immediate delivery.T F
18. Bull market are trader who feel prices will rise, so they 'go long1 (buy).T F
19. Speculative middlemen are those who buy and sell product with the majorpurpose of profiting from price movement.T F
20. Lack of the storage facilities is one of the factor contributing to the futuremarket.
PARTB
Answer all the questions
1. Explain two ( 2) possible factors contribute to the marketing cost.
(5 marks)
2. Explain two ( 2 ) aspects that will contribute and improve the marketingefficiency,
(5 marks)
3. Name and explain two ( 2 ) government agencies involved in the process ofagricultural production and marketing.
(5 marks)
4. Elaborate speculator/speculative middlemen in marketing of agriculturalcommodities.
(5 marks) PARTC
Answer one question only.
1. Food marketing firms incur a number of costs when performing marketing functions. Thus it is helpful to look at the composition of the marketing costs when. evaluating the costs of food marketing. List and explain five ( 5 ) category of the marketing costs that you learn in the agricultural marketing.
(10 marks)
2. In the future market operation, delivering the commodities from seller to the buyer transaction can be deal through two ( 2) ways. Explain one of them.
(10 marks)
